How do New Year's resolutions affect web traffic? What do people look for when shopping for a cell phone? What is the top dating website today?

We provide the answers. Our goal is to help industry understand online and offline trends and patterns. We operate an Internet research panel that is part of the largest continuously measured consumer panel of its kind. TV networks use rating services that collect data from sample populations to determine the most watched programs; then they decide which shows and commercials to air. Similarly, the Internet community relies on services like OpinionSquare to understand the likes and dislikes of Internet users. OpinionSquare panelists can influence the content and presentation of information and services that are available on the Internet and offline as well.

We invite our members to take online surveys designed to help companies understand their attitudes and interests on a wide variety of topics - not necessarily related to their Internet activities. OpinionSquare members have the opportunity to help companies in the financial services, consumer products, travel, health care, automotive, retail and other industries. Participation in surveys is optional.

In order to participate in this research community, members install software which tracks Internet activity, allowing us to target the surveys we send and, when combined with other members' data, to develop an understanding of how people use the Internet.

We combine an individual's Internet usage information and survey results with information from millions of other members to create research reports on Internet trends and e-commerce activities. These results are regularly quoted by leading news organizations such as MSNBC, The Wall Street Journal, The New York Times, Fox News, etc.

Our research reports NEVER contain personally identifiable information. Our reports provide analyses on commercial trends that help a wide variety of companies decide how to (i) modify their online services and offerings; (ii) make more effective use of online data to understand both online and offline consumer behavior; and (iii) discern general economic trends and the business performance of companies.

Click here to see results from some of our surveys.

Our Commitments

We value our members, and work hard to ensure the confidentiality of the information provided to us. In accordance with our privacy policy, we DO NOT provide our commercial customers with any personally identifiable information about OpinionSquare members. Moreover, as a research organization, our goal is to understand members’ browsing and buying habits - not influence them. To that end, we do not advertise on our site, nor do we use any personal information that you provide us to advertise or market products or services to you.