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Latest Winners chosen for “Your Opinion Matters” Sweepstakes
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Rene B from Ontario, Canada was our latest winner in the "Your Opinion Matters" Sweepstakes. You could be the next big winner, so watch your email for details.
Past winners include:
Liz R from Illinois
Bernard C from North Carolina
Thomas W from Maine
Lucy I from New Jersey
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U.S. Online Video Market Soars this Summer
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August 27, 2009-comScore, Inc. a leader in measuring the digital world, today released July 2009 data showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
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Growth in Online Retail Spending Declining
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August 10, 2009-comScore, Inc. a leader in measuring the digital world, today released its Q2 2009 retail e-commerce sales estimates, which showed that U.S. online retail spending totaled $30.2 billion, down 1 percent versus year ago. Q2 2009 represents only the second quarter on record where e-commerce spending has been lower than the same quarter the previous year.
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Americans Turn to Career Sites during Economic Downturn
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July 28, 2009-comScore, Inc. today released a June 2009 overview of the career services & development category. The study revealed that more than 65 million Americans visited the category in June, representing a 10-percent increase versus a year ago, ranking it as one of the top-growing site categories.
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Time Spent Reading Entertainment News Online Increases
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July 1, 2009-comScore, Inc. today released a report on visitation and video viewership at entertainment news sites. Nearly 55 million Americans visited an entertainment news site in May 2009, representing a 7-percent increase versus the previous year. Online video has also become an increasingly important channel for content in the category, with the number of videos viewed growing 53 percent in the past year.
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New winners chosen in "Your Opinion Matters" sweepstakes. |
Barb E from Arkansas was our latest winner in the "Your Opinion Matters" Sweepstakes. You could be the next big winner, so watch your email for details.
Past winners include:
Samantha W. from California
Sherley B from Maine
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Flagship Phones are Strong Drivers of Online Dollar Sales Revenue on Carrier Sites
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March 18, 2009 – comScore, Inc. today released data from its monthly wireless e-commerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites.
The dashboard highlighted that in terms of overall dollar sales on the carriers’ Web sites, the flagship phones being sold on the sites were significant revenue generators. Three of the four flagship phones (Apple iPhone, HTC G1, and Blackberry Storm) ranked as the top revenue driver on their respective sites, despite being ranked just inside the top ten models in terms of unit volume. Meanwhile, Sprint’s flagship phone, the Samsung Instinct, ranked lower than the others – #7 in terms of revenue and #15 by unit sales.
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Doritos Registers Highest Brand Improvement Score in 2009 Super Bowl Survey
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February 5, 2009 – comScore released the results of its annual Super Bowl surveys. comScore asked respondents in the post-Super Bowl survey whether the various Super Bowl ads improved, damaged, or left unchanged their perception of the advertised brands. Doritos scored the highest net improvement score of 42 percentage points, followed by Bud/Bud Light (40 percentage points) and Denny’s (39 percentage points), whose offer of a free Grand Slam breakfast to everyone in America on Tuesday, February 3, apparently resonated with the public.
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Wintry Weekend Weather Keeps Consumers Spending Online
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December 23, 2008 – comScore reported its tracking of holiday season retail e-commerce spending for the first 51 days of the November – December 2008 holiday season. For the holiday season through December 21, $24.71 billion has been spent online, down one percent versus the corresponding shopping days last year.
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In Tough Economy, Lower Income Mobile Consumers Turn to iPhone as Internet & Entertainment Device
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October 27, 2008 – comScore, Inc. reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G.
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Pregnancy and Cancer Top the List of the Most Commonly Searched Health Conditions |
April 10, 2008 – comScore, Inc., a leader in measuring the digital world, today released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results revealed that the terms “pregnancy” and “cancer” were the two most frequently searched conditions, garnering 8.8 million and 7.7 million search queries respectively.
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Younger, heavy online news consumers are not reading the newspaper |
March 13, 2008 - comScore, Inc. a leader in measuring the digital world, today released the results of a study of the differences in online behavior among heavy, medium, light and non-newspaper readers. The results showed that non-newspaper readers are likely to be younger, and they are actually heavier than average online news consumers. Meanwhile, heavy newspaper readers are more likely than average to engage with traditional print news brands online.
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New 2008 winners chosen in "Your Opinion Matters" Sweepstakes |
Thurston H. from Illinois was our latest winner in the "Your Opinion Matters" Sweepstakes. You could be the next big winner, so watch your email for details.
Past winners include:
Nancy P. from Alabama
Michelle P from New Jersey
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Women turn to the Internet for health information |
January 22, 2008 – comScore, Inc., a leader in measuring the digital world, today released results from a recent study showing that – second only to consulting physicians – women turn most often to the Internet for health information. Eighty-five percent of women using the Internet have researched women’s health issues online while two out of three (63 percent) have used the Internet specifically to learn about birth control options.
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75% of U.S. internet users watch online video |
November 30, 2007 – comScore, Inc., a leader in measuring the digital world, today released its comScore Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
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Fraud Alert! Please read. |
Recently it has come to our attention that a third party has been using the OpinionSquare name and logo on fraudulent checks for mystery or secret shopping assignments. Please be aware that OpinionSquare does not run a mystery shopping program and is not responsible for these mailings. This is a scam and should be reported to your local law enforcement agency or the Federal Trade Commission (FTC) Consumer Response Center at http://www.ftc.gov/ftc/contact.shtm.
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Study shows 2 out of 5 downloaders willing to pay an average of $6 for “In Rainbows” album. |
November 5, 2007 – comScore, Inc., a leader in measuring the digital world, today released a study of online sales of “In Rainbows,” a new record album from the band Radiohead. During the first 29 days of October, 1.2 million people worldwide visited the “In Rainbows” site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing. The percent downloading for free in the U.S. (60 percent) is only marginally lower than in the rest of the world (64 percent).
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Heavy social networkers frequent apparel and electronics sites |
comScore, Inc., a leader in measuring the digital world, today released the results of a study , which showed that heavy U.S. visitors to social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories, consumer electronics and apparel.
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Consumers are spending more online than ever before. |
July 31, 2007: comScore a leader in measuring the digital world, released a report on U.S. e-commerce spending for the second quarter of 2007, which showed that non-travel (retail) e-commerce grew 23 percent versus year ago to $27.2 billion, while online travel spending increased 14 percent to $20.3 billion. Total U.S. e-commerce spending climbed 19 percent to $47.5 billion during the period.
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3 out of 4 Internet users are watching online videos. |
July 17, 2007: comScore, a leader in measuring the digital world, today released its comScore Video Metrix report for May 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Google Sites topped the monthly rankings with both the most unique video streamers and most videos streamed.
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NBA.com draws a majority of traffic from overseas fans in April 2007 |
May 30, 2007: comScore, a leader in measuring the digital world, today released the results of study of global visitation to NBA.com, revealing that 12.4 million people age 15 or older from around the world visited the Web site in April 2007. The study also revealed that International visitors represented the majority of the traffic, with more than half (54 percent) coming from outside of North America. The Asia Pacific region accounted for 36.6 percent of visitors, followed by 11.7 percent from Europe, 3.5 percent from Latin America and 2.1 percent from Middle East-Africa.
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Study reveals that Mobile TV is most popular among males and younger age groups |
April 23, 2007: comScore, a leader in measuring the digital world, today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile TV subscribers are male and that nearly half are below the age of 35. Also included in the study are insights about consumer behavior and attitudes toward Mobile TV, including information on product awareness, programming content, and key purchase motivators.
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Research finds that "Second Life" has a rapidly growing and global base of active residents. |
April 23, 2007: comScore, a leader in measuring the digital world, released a comprehensive worldwide analysis of the active users of Second Life, the 3-D virtual world that is entirely built and owned by its "residents." The study revealed that approximately 1.3 million people ran the official software and logged-in to Second Life in March 2007. This represents an increase of 46 percent in the number of active residents from January 2007.
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